An autonomous building is a building designed to be operated independently from infrastructural support services such as the electric power grid, gas grid, municipal water systems, sewage treatment systems, storm drains, communication services, and in some cases, public roads.
Advocates of autonomous building describe advantages that include reduced environmental impacts, increased security, and lower costs of ownership. Some cited advantages satisfy tenets of green building, not independence per se (see below). Off-grid buildings often rely very little on civil services and are therefore safer and more comfortable during civil disaster or military attacks. (Off-grid buildings would not lose power or water if public supplies were compromised for some reason.)
Most of the research and published articles concerning autonomous building focus on residential homes.
British architects Brenda and Robert Vale have said that, as of 2002, "It is quite possible in all parts of Australia to construct a 'house with no bills', which would be comfortable without heating and cooling, which would make its own electricity, collect its own water and deal with its own waste...These houses can be built now, using off-the-shelf techniques. It is possible to build a "house with no bills" for the same price as a conventional house, but it would be (25%) smaller."[1]
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In the 1930s through the 1950s, Buckminster Fuller's three prototype Dymaxion houses adopted many techniques to reduce resource use, such as a "fogger" shower head to reduce water use, a packaging toilet, and a vacuum turbine for electric power. While not designed as autonomous per se, Fuller's concern with sustainable and efficient design is congruent with the goal of autonomy, and showed that it was theoretically possible. One of the three prototype Dymaxion houses that Fuller produced was made part of the conventional Graham family residence in Wichita, Kansas, and has now been reconstructed at the Henry Ford Museum.
In the 1970s, a group of activists and engineers calling themselves the New Alchemists believed the warnings of imminent resource depletion and starvation. The New Alchemists were famous for the depth of research effort placed in their projects. Using conventional construction techniques, they designed a series of "bioshelter" projects, the most famous of which was the Ark Bioshelter community for Prince Edward Island. They published the plans for all of these, with detailed design calculations and blueprints. The Ark used wind based water pumping and electricity, and was self-contained in food production. It had living quarters for people, fish tanks raising Tilapia for protein, a greenhouse watered with fish water and a closed loop sewage reclamation system that recycled human waste into sanitized fertilizer for the fish tanks. As of 2007, the successor organization to the New Alchemists still had a web page up as the "New Alchemy Institute".[2] The PEI Ark has been abandoned and partially renovated several times.
The 1990s saw the development of Earthships, similar in intent to the Ark project, but organized as a for-profit venture, with construction details published in a series of 3 books by Mike Reynolds. The building material is tires filled with earth. This makes a wall that has large amounts of thermal mass (see earth sheltering). Berms are placed on exposed surfaces to further increase the house's temperature stability. The water system starts with rain water, processed for drinking, then washing, then plant watering, then toilet flushing, and finally black water is recycled again for more plant watering. The cisterns are placed and used as thermal masses. Power, including electricity, heat and water heating, is from solar power.
1990s architects such as William McDonough and Ken Yeang applied environmentally responsible building design to large commercial buildings, such as office buildings, making them largely self-sufficient in energy production. One major bank building (ING's Amsterdam headquarters) in the Netherlands was constructed to be autonomous and artistic as well.
As an architect or engineer becomes more concerned with the disadvantages of transportation networks, and dependence on distant resources, their designs tend to include more autonomous elements. The historic path to autonomy was a concern for secure sources of heat, power, water and food. A nearly parallel path toward autonomy has been to start with a concern for environmental impacts, which cause disadvantages.
Autonomous buildings can increase security and reduce environmental impacts by using on-site resources (such as sunlight and rain) that would otherwise be wasted. Autonomy often dramatically reduces the costs and impacts of networks that serve the building, because autonomy short-circuits the multiplying inefficiencies of collecting and transporting resources. Other impacted resources, such as oil reserves and the retention of the local watershed, can often be cheaply conserved by thoughtful designs.
Autonomous buildings are usually energy-efficient in operation, and therefore cost-efficient, for the obvious reason that smaller energy needs are easier to satisfy off-grid. But they may substitute energy production or other techniques to avoid diminishing returns in extreme conservation.
An autonomous structure is not always environmentally friendly. The goal of independence from support systems is associated with, but not identical to, other goals of environmentally responsible green building. However, autonomous buildings also usually include some degree of sustainability through the use of renewable energy and other renewable resources, producing no more greenhouse gases than they consume, and other measures.
First and fundamentally, independence is a matter of degree. Complete independence is very hard or impossible to attain. For example, eliminating dependence on the electrical grid is one thing but growing all of your own food is a more demanding and time-consuming proposition.
Living in an autonomous shelter can require one to make sacrifices in one's lifestyle choices, personal behavior, and social expectations. Even the most comfortable and technologically advanced autonomous houses may require some differences in behavior. Some people adjust easily. Others describe the experience as inconvenient, irritating, isolating, or even as an unwanted full-time job. A well-designed building can reduce this issue, but usually at the expense of reduced autonomy.
An autonomous house must be custom-built (or extensively retrofitted) to suit the climate and location. Passive solar techniques, alternative toilet and sewage systems, thermal massing designs, basement battery systems, efficient windowing, and the array of other design tactics require some degree of non-standard construction, added expense, ongoing experimentation and maintenance, and also have an effect on the psychology of the space.
The Vales, among others, have shown that living off-grid can be a practical, logical lifestyle choice—under certain conditions.
This section includes some minimal descriptions of methods, to give some feel for such a building's practicality, provide indexes to further information, and give a sense of modern trends.
There are many methods of collecting and conserving water. Use reduction is cost-effective.
Greywater systems reuse drained wash water to flush toilets or to water lawns and gardens. Greywater systems can halve the water use of most residential buildings; however, they require the purchase of a sump, greywater pressurization pump and secondary plumbing. Some builders are installing waterless urinals and even composting toilets that completely eliminate water usage in sewage disposal.
The classic solution with minimal life-style changes is using a well. Once drilled, a well-foot requires substantial power. However, advanced well-foots can reduce power usage by twofold or more from older models. Well water can be contaminated in some areas. The sono arsenic filter eliminates unhealthy arsenic in well water. However drilling a well is an uncertain activity, with aquifers depleted in some areas. It can also be expensive.
In regions with sufficient rainfall, it is often more economical to design a building to use rain, with supplementary water deliveries in a drought. Rain water makes excellent soft washwater, but needs antibacterial treatment. If used for drinking, mineral supplements or mineralization is necessary.[3]
Most desert and temperate climates get at least 250 mm (10 in) of rain per year. This means that a typical one-story house with a greywater system can supply its year-round water needs from its roof alone. In the driest areas, it might require a cistern of 30 m³ (8400 U.S. gallons). Many areas average 13 mm (0.5 in) of rain per week, and these can use a cistern as small as 10 m³.
In many areas, it is difficult to keep a roof clean enough for drinking [4]. To reduce dirt and bad tastes, systems use a metal collecting-roof and a "roof cleaner" tank that diverts the first 40 liters. Cistern water is usually chlorinated, though reverse osmosis systems provide even better quality drinking water.
Modern cisterns are usually large plastic tanks. Gravity tanks on short towers are reliable, so pump repairs are less urgent. The least expensive bulk cistern is a fenced pond or pool at ground level.
Reducing autonomy reduces the size and expense of cisterns. Many autonomous homes can reduce water use below ten gallons per person per day, so that in a drought a month of water can be delivered inexpensively via truck. Self-delivery is often possible by installing fabric water tanks that fit the bed of a pick-up truck.
It can be convenient to use the cistern as a heat sink or trap for a heat pump or air conditioning system; however this can make cold drinking water warm, and in drier years may decrease the efficiency of the HVAC system.
Bottled water for drinking harms autonomy, but is often inexpensive, taste-tested, premineralized, with controlled mineral and bacterial counts. It can dramatically improve the health and lifestyle of a home with autonomous water sources.
Solar stills can efficiently produce drinking water from ditch water or cistern water, especially high-efficiency multiple effect humidification designs, which separate the evaporator(s) and condenser(s).
New technologies, like reverse osmosis, and aquosus, can create unlimited amounts of pure water from polluted water, ocean water, and even from humid air. Water makers are available for yachts that convert seawater and electricity into potable water and brine. Atmospheric water generators extract moisture from dry desert air and filter it to pure water.
The approaches above treat human excrement as a waste rather than a resource. Humanure is composted human excrement, and can return nutrients to a garden. Recycling human excrement requires minimal life-style changes.
In the case of composting toilets, units of varying size can be used to naturally decompose human feces into a highly useful odourless and safe compost. Without further research most health authorities forbid use of "humanure" for growing food directly in the compost (see Humanure by Joseph Jenkins). The risk is microbial and viral contamination.
State of the art home sewage treatment systems use biological treatment, usually beds of plants and aquaria, that eliminate nutrients and bacteria and convert greywater and sewage to clear water. This odor- and color-free reclaimed water can be used to flush toilets and water outside plants. When tested, it approaches standards for potable water. In climates that freeze, the plants and aquaria need to be kept in a small greenhouse space. Good systems need about as much care as a large aquarium.
Electric incinerating toilets turn excrement into a small amount of ash. They are cool to the touch, have no water and no pipes, and require an air vent in a wall. They are used in remote areas where access to septic tank resources are limited.
NASA's bioreactor is an extremely advanced biological sewage system. It can turn sewage into air and water through microbial action. NASA plans to use it in the manned Mars mission.
A big disadvantage of biological sewage treatment systems is that if the house is empty, the sewage system biota starve to death.
Another method is NASA's urine-to-water distillation system.
Sewage handling is not attractive, but it is essential for public health. Many diseases are transmitted by poorly functioning sewage systems.
The standard system is a tiled leach field combined with a septic tank. The basic idea is to provide a small system with primary sewage treatment. Sludge settles to the bottom of the septic tank, is partially reduced by anaerobic digestion, and fluid is dispersed in the leach field. The leach field is usually under a yard growing grass. Septic tanks can operate entirely by gravity, and if well managed, are reasonably safe.
Septic tanks have to be pumped periodically by a honey wagon to eliminate non reducing solids. Failure to pump a septic tank can cause overflow that damages the leach field, and contaminates ground water. Septic tanks may also require some lifestyle changes, such as not using garbage disposals, minimizing fluids flushed into the tank, and minimizing nondigestible solids flushed into the tank. For example, septic safe toilet paper is recommended.
However, septic tanks remain popular because they permit standard plumbing fixtures, and require few or no lifestyle sacrifices.
Composting or packaging toilets make it economical and sanitary to throw away sewage as part of the normal garbage collection service. They also reduce water use by half, and eliminate the difficulty and expense of septic tanks. However, they require the local landfill to use sanitary practices.
Incinerator systems are quite practical. The ashes are biologically safe, and less than 1/10 the volume of the original waste, but like all incinerator waste, are usually classified as hazardous waste.
Some of the oldest pre-system sewage types are pit toilets, latrines, and outhouses. These are still used in many developing countries.
Drainage systems are a crucial compromise between human habitability and a secure, sustainable watershed. Paved areas and lawns or turf do not allow much precipitation to filter through the ground to recharge aquifers. They can cause flooding and damage in neighbourhoods, as the water flows over the surface towards a low point.
Typically, elaborate, capital-intensive storm sewer networks are engineered to deal with stormwater. In some cities, such as the Victorian era London sewers or much of the old City of Toronto, the storm water system is combined with the sanitary sewer system. In the event of heavy precipitation, the load on the sewage treatment plant at the end of the pipe becomes too great to handle and raw sewage is dumped into holding tanks, and sometimes into surface water.
Autonomous buildings can address precipitation in a number of ways:
If a water absorbing swale for each yard is combined with permeable concrete streets, storm drains can be omitted from the neighbourhood. This can save more than $800 per house (1970s) by eliminating storm drains.[5] One way to use the savings is to purchase larger lots, which permits more amenities at the same cost. Permeable concrete is an established product in warm climates, and in development for freezing climates. In freezing climates, the elimination of storm drains can often still pay for enough land to construct swales (shallow water collecting ditches) or water impeding berms instead. This plan provides more land for homeowners and can offer more interesting topography for landscaping.
A green roof captures precipitation and uses the water to grow plants. It can be built into a new building or used to replace an existing roof.
Since electricity is an expensive utility, the first step towards conservation is to design a house and lifestyle to reduce demand. Fluorescent lights, laptop computers and gas-powered refrigerators save electricity, although gas-powered refrigerators are not very efficient.[6] There are also superefficient electric refrigerators, such as those produced by the Sun Frost company, some of which use only about half as much electricity as a mass-market energy star-rated refrigerator.
Using a solar roof, solar cells can provide electric power. Solar roofs have the potential to be more cost-effective than retrofitted solar power, because buildings need roofs anyway. Modern solar cells last about 40 years, which makes them a reasonable investment in some areas. Solar cells have only small life-style impacts: The cells must be cleaned a few times per year.
A number of areas that lack sun have wind. To generate power, the average autonomous house needs only one small wind generator, 5 m or less in diameter. On a 30 m high tower, this turbine can provide enough power to supplement solar power on cloudy days. Commercially available wind turbines use sealed, one-moving-part AC generators and passive, self-feathering blades for years of operation without service.
The largest advantage of wind power is that larger wind turbines have a lower per-watt cost than solar cells, provided there is wind. However, location is critical. Just as some locations lack sun for solar cells, some locations lack sufficient wind for an economical turbine installation. In the Great Plains of the United States a 10 m turbine can supply enough energy to heat and cool a well-built all-electric house. Economic use in other areas requires research, and possibly a site-survey.[7]
During times of low demand, excess power can be stored in batteries for future use. However, batteries need to be replaced every few years. In many areas, battery expenses can be eliminated by attaching the building to the electric power grid and operating the power system with net metering. Utility permission is required, but such cooperative generation is legally mandated in some areas (e.g. California).[8]
A grid-based building is less autonomous, but more economical and sustainable with fewer lifestyle sacrifices. In rural areas the grid's cost and impacts can be reduced by using single wire earth return systems (eg the MALT-system).
In areas that lack access to the grid, battery size can be reduced by including a generator to recharge the batteries during extended fogs or other low-power conditions. Auxiliary generators are usually run from propane, natural gas, or sometimes diesel. An hour of charging usually provides a day of operation. Modern residential chargers permit the user to set the charging times, so the generator is quiet at night. Some generators automatically test themselves once per week.[9][10]
Recent advances in passively stable magnetic bearings may someday permit inexpensive storage of power in a flywheel in a vacuum. Well-funded groups like Canada's Ballard Power Systems are also working to develop a "regenerative fuel cell," a device that can generate hydrogen and oxygen when power is available, and combine these efficiently when power is needed.
Earth batteries tap electric currents in the earth called telluric current. They can be installed anywhere in the ground. They provide only low voltages and current. They were used to power telegraphs in the 19th century. As appliance efficiencies increase, they may become practical.
Most autonomous buildings are designed in such a way that they get full advantage from certain phenomena. These are usually thermal mass and passive solar heating and cooling. Examples of these are trombe walls and other technologies as skylights.
Passive solar heating can heat most buildings in even the coldest climates. In colder climates, extra construction costs can be as little as 15% more than new, conventional buildings. In warm climates, those having less than two weeks of frosty nights per year, there is no cost impact.
The basic requirement for passive solar heating is that the solar collectors must face the prevailing sunlight (south in the northern hemisphere, north in the southern hemisphere), and the building must incorporate thermal mass to keep it warm in the night.
The least expensive solar heating systems use the ground beneath a building for thermal mass. Precipitation can carry away the heat, so the ground is shielded with 6 m skirts of plastic insulation. The thermal mass of this system is sufficiently inexpensive and large that it can store enough summer heat to warm a building for the whole winter, and enough winter cold to cool the building in summer. This "passive annual solar heating" is practical even in regions that get little or no sunlight in winter.
In passive annual systems, the solar collector is often separate from (and hotter or colder than) the living space. The building is often constructed from insulation, e.g. straw-bale construction. Some buildings have been aerodynamically designed so that convection via ducts and interior spaces eliminates any need for electric fans.
A more modest "daily solar" design uses windows, R-30 insulation and a smaller thermal mass. Modern krypton- or argon-insulated windows permit normal-looking windows to provide passive solar heat without compromising insulation or structural strength. If a small heater is available for the coldest nights, a slab or basement cistern can inexpensively provide the required thermal mass.
In all systems, a small supplementary heater increases personal security and reduces lifestyle impacts for a small reduction of autonomy. The two most popular heaters for ultra-high-efficiency houses are a small heat pump, which also provides air-conditioning, or a central hydronic (radiator) air heater with water recirculating from the water heater.
Earth sheltering and windbreaks can also reduce the absolute amount of heat needed by a building. Several feet below the earth, temperature ranges from 4 °C (40 °F) in North Dakota to 26 °C (80 °F),[11] in Southern Florida. Wind breaks reduce the amount of heat carried away from a building.
Rounded, aerodynamic buildings also lose less heat.
Passivhaus (passive house) standard buildings from Europe that practically have no or little heating. Just lots of insulation, high performance windows and HRV ventilation all optimised for top performamce.
An increasing number of commercial buildings use a combined cycle with cogeneration to provide heating, often water heating, from the output of a natural gas reciprocating engine, gas turbine or stirling electric generator.[12]
Houses designed to cope with interruptions in civil services generally incorporate a wood stove, or heat and power from diesel fuel or bottled gas, regardless of their other heating mechanisms.
Electric heaters and electric stoves may provide pollution-free heat (depending on the power source), but use large amounts of electricity. If enough electricity is provided by solar panels, wind turbines, or other means, then electric heaters and stoves become a practical autonomous design.
Solar water heaters are widely useful because they can save large amounts of fuel. Also, small changes in lifestyle, such as doing laundry, dishes and bathing on sunny days, can greatly increase their efficiency. To further increase the efficiency of water heating, either with or without solar, hot water heat recycling units recover heat from drainlines thereby increasing water heating capacity and reducing the energy used to heat water.
The basic trick in a solar water heating system is to use a well-insulated holding tank. Some systems are vacuum- insulated, acting something like large thermos bottles. The tank is filled with hot water on sunny days, and made available at all times. Unlike a conventional tank water heater, the tank is filled only when there is sunlight.
Good storage makes a smaller, higher-technology collector feasible. Such collectors can use relatively exotic technologies, such as vacuum insulation, and reflective concentration of sunlight.
Current practical, comfortable water-heating systems combine the solar heating system with a thermostatic gas-powered flow-through heater, so that the temperature of the water is consistent, and the amount is unlimited. This again reduces life-style impacts at some cost in autonomy. Ideally, this would be a cogeneration system that produces other energy, and uses locally-produced fuels.
Heat recycling, cogenereration and solar pre-heating can save 50-75% of the gas otherwise used. Also, some combinations provide redundant reliability by having several sources of heat.
Some authorities advocate that bottled gas or natural gas be replaced by biogas. However, this is usually impractical unless live-stock are on-site. The wastes of a single family are usually insufficient to produce enough methane for anything more than small amounts of cooking.
Earth sheltering or annualized passive solar systems substantially reduce the cooling needed by a building. In temperate climates several feet below the earth, the average temperature ranges from 4 °C (40 °F) in North Dakota to 26 °C (80 °F), in Southern Florida. Annualized passive solar buildings often have buried, sloped water-tight skirts of insulation that extend 6 m (20 ft) from the foundations, to prevent heat leakage between the earth used as thermal mass, and the surface.
Less dramatic improvements are possible. Windows can be shaded in summer. Eaves can be overhung to provide the necessary shade. These also shade the walls of the house, reducing cooling costs.
Another trick is to cool the building's thermal mass at night, and then cool the building from the thermal mass during the day. It helps to be able to route cold air from a sky-facing radiator (perhaps an air heating solar collector with an alternate purpose) or evaporative cooler directly through the thermal mass. On clear nights, even in tropical areas, sky facing radiators can cool below freezing.
If a circular building is aerodynamically smooth, and cooler than the ground, it can be passively cooled by the "dome effect." Many installations have reported that a reflective or light colored dome induces a local vertical heat driven vortex that sucks cooler overhead air downward into a dome if the dome is vented properly (a single overhead vent, and peripheral vents). Some people have reported a temperature differential as high as 8 °C (15 °F) between the inside of the dome and the outside. Buckminster Fuller discovered this effect with a simple house design adapted from a grain silo, and adapted his Dymaxion house and geodesic domes to use it.
Refrigerators and air conditioners operating from the waste heat of a diesel engine exhaust, heater flue or solar collector are entering use. These use the same principles as a gas refrigerator. Normally, the heat from a flue powers an "absorptive chiller." The cold water or brine from the chiller is used to cool air or a refrigerated space.
Cogeneration is popular in new commercial buildings. In current cogeneration systems small gas turbines or stirling engines powered from natural gas produce electricity and their exhaust drives an absorptive chiller, heats water.
A truck trailer refrigerator operating from the waste heat of a tractor's diesel exhaust was demonstrated by NRG Solutions, Inc. NRG developed a hydronic ammonia gas heat exchanger and vaporizer, the two essential new, not commercially available components of a waste heat driven refrigerator.
A similar scheme (multiphase cooling) can be by a multistage evaporative cooler. The air is passed through a spray of salt solution to dehumidify it, then through a spray of water solution to cool it, then another salt solution to dehumidify it again. The brine has to be regenerated, and that can be done economically with a low temperature solar still. Multiphase evaporative coolers can lower the air's temperature by 50 F, and still control humidity. If the brine regenerator uses high heat, they also partially sterilise the air.
If enough electric power is available, cooling can be provided by conventional air conditioning using a heat pump.
Food production has often been included in historic autonomous projects to provide security.[citation needed] Skilled, intensive gardening can support an adult from as little as 15 square meters of land[citation needed], possibly requiring the use of organic farming and aeroponics. Some proven intensive, low-effort food-production systems include urban gardening (indoors and outdoors). Indoor cultivation may be set-up using hydroponics, while outdoor cultivation may be done using permaculture, forest gardening, no-till farming, and do nothing farming.
Greenhouses are also sometimes included (see Earthship Biotincture). Sometimes they are also outfitted with irrigation systems or heat sink-systems which can respectively irrigate the plants or help to store energy from the sun and redistribute it at night (when the greenhouses starts to cool down).[citation needed]
An increasing number of activists provide free or very inexpensive web and email services using cooperative computer networks that run wireless ad hoc networks. Network service is provided by a cooperative of neighbors, each operating a router as a household appliance. These minimize wired infrastructure, and its costs and vulnerabilities. Private Internet protocol networks set up in this way can operate without the use of a commercial provider.
Rural electrical grids can be wired with "optical phase cable", in which one or more of the steel armor wires are replaced with steel tubes containing fiber optics.[13]
Satellite Internet access can provide high speed connectivity to remote locations, however these are significantly more expensive than wire-based or terrestrial wireless systems. Wimax and forms of packet radio can also be used. Depending on the speed and latency of these networks they may be capable of relaying VoIP traffic, negating the need for separate telephony services. Finally, the Internet Radio Linking Project provides potential for blending older (cheap) local radio broadcasting with the increased range of the internet.
Depending on the location a mobile phone network may be available which can provide voice and data services. satellite-based telephone systems can also be used, as either fixed installations or portable handsets and can be integrated into a PABX or local IP-based network.
Historically, young women and men who sought to thrive in publishing made their way to Manhattan. Once there, they were told, they would work in marginal jobs for indifferent bosses doing mundane tasks and then one day, if they did all of that without whimper or complaint, they would magically be granted access to a gilded community, the large heaving engine of books, magazines and newspapers.
Beyond that, all it took to find a place to stand on a very crowded island, as E. B. White suggested, was a willingness to be lucky. Once inside that velvet rope, they would find the escalator that would take them through the various tiers of the business and eventually, they would be the ones deciding who would be allowed to come in.
As even casual readers of media news know, those assumptions now sound precious, preposterous even. Calvinistic ideals are no match for macromedia economics that have vaporized significant components of the business model that drives traditional publishing.
The most popular books of the holiday season have become cat toys in a price war between online and offline retailers. Newspapers still hang onto a portion of seasonal ads, but the retail chains that place them have consolidated into a much smaller cohort, and much of their spending is bifurcated between old and new media marketing. Magazines intended to help the reader primp for Christmas parties are, in many cases, half as big as they were just a few short years ago.
Pages are down, spending is down, revenues are down, and the biggest feature of this holiday season in the media kingdom has been layoffs and buyouts at Condé Nast, Time Inc., The Associated Press, and yes, The New York Times.
(And it’s not just Manhattan-centric endeavors. Published ambition has been diminished by new realities elsewhere, most recently in the announced closing of The Washington Post’s remaining domestic bureaus. Last week, in an interview with Howard Kurtz, the executive editor, Marcus Brauchli, said it plainly: “We are not a national news organization of record serving a general audience.” Yeow.)
That feeling of age, of a coming sunset, is tough to avoid in all corners of traditional publishing. Earlier in November, the New York comptroller said that employment in communications in New York had lost 60,000 jobs since 2000, a year when the media industry here seemed at the height of its powers.
I arrived in New York that same year as part of Inside.com, a digital news site conceived to cover a media space that was converging and morphing into something wholly new. The site covered the mainstream media’s efforts to come to grips with new realities and efforts by new players to cash in on emerging technology.
Few of us could have conceived that in the next decade some of the reigning titans of media would be routed. Profligate dot-com ad money that had fattened print went away in a digital wipeout, and when digital media came back, it was to dine on the mainstream media rather than engorge it. After 2000, jobs in traditional media industries declined at a rate of about 2.5 percent annually and then went into a dive in 2008 or so. (Inside.com, an idea before its time — hey, let’s charge for high-quality, business-oriented content — disappeared after about 18 months.)
That carnage has left behind an island of misfit toys, trains whose cabooses have square wheels and bird fish who are trying to swim in thin air. The skills that once commanded $4 for every shiny word are far less valuable at a time when the supply of both editorial and advertising content more or less doubles every year.
Where do all the burgeoning pixels come from? Everywhere, and cheap at that. An outfit called Demand Media now tests headlines for reader salience and cranks out thousands of articles and videos daily that it pays about $20 apiece for.
Web crawlers grab expensive content and replicate it far away from the organizations that produce it. Various media labs are now testing algorithms that assemble facts into narratives that deliver information, no writers required. The results would not be mistaken for literary journalism, but on the Web, pretty good — or even not terrible — is often good enough.
For those of us who work in Manhattan media, it means that a life of occasional excess and prerogative has been replaced by a drum beat of goodbye speeches with sheet cakes and cheap sparkling wine. It’s a wan reminder that all reigns are temporary, that the court of self-appointed media royalty was serving at the pleasure of an advertising economy that itself was built on inefficiency and excess. Google fixed that.
Certain stalwart brands will survive and even thrive because of a new scarcity of quality content for niche audiences that demand more than generic information. The chip that was implanted in me when I arrived at this newspaper — you might call it New York Times Exceptionalism — leads me to conclude that this organization will be one of those, but the insurgency continues apace.
Those of us who covered media were told for years that the sky was falling, and nothing happened. And then it did. Great big chunks of the sky gave way and magazines tumbled — Gourmet!? — that seemed as if they were as solid as the skyline itself. But to those of us who were here back in September of 2001, we learned that even the edifice of Manhattan itself is subject to perforation and endless loss.
So what do we get instead? The future, which is not a bad deal if you ignore all the collateral gore. Young men and women are still coming here to remake the world, they just won’t be stopping by the human resources department of Condé Nast to begin their ascent.
For every kid that I bump into who is wandering the media industry looking for an entrance that closed some time ago, I come across another who is a bundle of ideas, energy and technological mastery. The next wave is not just knocking on doors, but seeking to knock them down.
Somewhere down in the Flatiron, out in Brooklyn, over in Queens or up in Harlem, cabals of bright young things are watching all the disruption with more than an academic interest. Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.
For them, New York is not an island sinking, but one that is rising on a fresh, ferocious wave.
